Attack! Takes Over L.A. Area for BeWell Expo

The aim of BeWell Expo is to provide a two-day weekend event where the beauty and wellness community meets to educate consumers through interactive demonstrations, lectures, workshops and more. To promote the expo and recruit prospective VIP attendees, Attack! street teams hit the greater Los Angeles area and distributed over 2,200 complimentary VIP passes to excited folks. Attack! gave recipients a chance to express themselves by writing why they were eager to attend the expo. While some people wanted more passes for their friends, others asked, “This is only happening over the weekend? Why not every day?” With over 1 million attendees, the expo has become a yearly event not to be missed!

Rumchata Liquor Sampling

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Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour around Connecticut during the holiday season. Promotional models engaged with consumer interaction and distributed samples as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.

The Mr. Peanut 5K Race Activation

Consumer engagement with a costumed character at a experiential marketing event

Mr. Peanut at the Mr. Peanut 5K.

Mr. Peanut in the landscape of the experiential marketing event focused on Consumer Engagement

With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.