Improve Communication with Your Clients

From nationwide advertising agencies to world recognized brands, Andrew Loos, CXO of Attack! Marketing, has worked and partnered with countless clients from both worlds. In a recent article for Forbes, Andrew emphasizes that clear communication is the key to working smoothly with other agencies, departments, or CMO′s. In order to pave a clear path for communication, he offers three pieces of advice:

Be informed, and keep your client just as informed,

Don′t be afraid to push back if you have good reason to,

Keep your client updated on what you are doing, especially when you are in the field.

In this article, Three Ways to Improve Your Communication with ClientsAndrew Loos elaborates deeper into each tactic and gives an example of how to apply it to your own experience.

Do you have any other tips to opening a clear channel for communication with clients? Let us know here!

 

Attack! is a multi-channel lifestyle agency helping brands reach consumers in live settings by driving trial & conversion. Attack! Marketing launches programs nationwide specializes in Experiential, Talent, & Promotions, with offices in San Francisco, Los Angeles, and Norwalk.

How to Get the Most Out of Your Technical and Creative Staff

As an agency that specializes in both experiential and promotional services, the Attack! Marketing staff are constantly faced with challenges that demand a strong level of coordination between the creative and technical departments. Christian Jurinka, Chief Engagement Officer at Attack! Marketing, has weathered his staff through almost all of these challenges since the agency′s founding in 2001. In a recent article for The Next Web, Christian Jurinka breaks down his experience and gives out advice on finessing between these two key departments. One of the five recommendations Christian gives is to,

″Tell the story, not the task.″

Christian Jurinka illustrates that over-explaining and over-instructing how to accomplish a task not only limits a department′s creativity, but also restricts them to a singular point of view. Instead, if a manager can clearly communicate the goals of a project and the reasoning behind its purpose, both creative and technical departments are able to approach problems from various angles, eventually finding the best and most efficient path or solution. Additionally, giving employees the freedom to take ownership and contribute deeply will spark a stronger personal investment, which will draw the most of their potential. The rest of Christian′s recommendations can be found in his article, How to Manage Technical and Creative People When You′re in-between the Two.

Comment on your own tips to managing creative and tech departments here!

 

Attack! is a multi-channel lifestyle agency helping brands reach consumers in live settings by driving trial & conversion. Attack! Marketing launches programs nationwide specializes in Experiential, Talent, & Promotions, with offices in San Francisco, Los Angeles, and Norwalk.

How Experiential Marketing Tactics Can Be Used To Help Promote Your Next Community Event – “Hayes Valley Farm”

Hayes Valley Farm is an urban farming project in San Francisco whose mission is to serve as a community and agricultural hub for residents to connect with one another, grow their own food, and learn about sustainable ecological systems. We put the following question about how to utilize experiential marketing in promoting their events to our industry panel.

What kind of guerrilla or experiential tactics could we use to promote Hayes Valley Farm to the local community? We′re hoping to get lots of kids to go, and being able to get more people at our events.”

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Lawless DVD Released with New Twist

Brand Ambassadors involved in consumer engagement with premium distributionBrand Ambassadors distribute branded collateral in a experiential marketing event. WMLawlessDVDRelease3

When 2012’s Lawless was released to DVD, Attack!’s street teams hit classic car shows in Columbus, OH and Pamona, CA to get attendees amped about the film. To spark interest about the new DVD, brand ambassadors distributed over 2000 tire gauges to car enthusiasts. The unique handouts combined the car show attendees’ love for all things automotive with Lawless’s action-packed plot involving bootlegging brothers. Set in the 1930s, a gas station provides the front for the gang’s illegal activities. Many people had seen the movie and thought “Lawless did a great job of portraying gangster films in an older time period.” While prohibition and distilleries were also central to the plot, one man wanted to know: “Did you bring any moonshine?!”

Rumchata Liquor Sampling

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Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour around Connecticut during the holiday season. Promotional models engaged with consumer interaction and distributed samples as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.

Wheat Thins Six Flag Activation

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Attack! goes to Six Flags Massachusetts with Brand Ambassadors, Street Teams, and Field Market Managers to promote Wheat Thins. Samples were distributed, mobile check-ins were made, and a presence was created through consumer interaction. With over a thousand in attendance, Wheat Thins took their bold flavors to new heights at Six Flags theme park.

The Mr. Peanut 5K Race Activation

Consumer engagement with a costumed character at a experiential marketing event

Mr. Peanut at the Mr. Peanut 5K.

Mr. Peanut in the landscape of the experiential marketing event focused on Consumer Engagement

With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.

An experience for youth that’s “Army Strong!”

Markets: New Orleans, LA; Houston, TX, San Diego, CA; Los Angeles, CA; Fresno, CA; Salt Lake City, UT; Chicago, IL

The U.S Army’s Strength In Action Tour was intended to reach out to young people all across the U.S.A. and promote a healthy and active lifestyle.  As executed by Attack!, tour attractions included a squad of brand ambassadors  who led those youngsters in athletic competitions, fitness demos, even rock climbing and the chance to experience a flight simulator.

Recipient of a recent PROMO Magazine PRO Award, the tour was cited for showing “what life in the Army would be like, an experiential strategy drives a high level of pre-qualified candidates and dispels any preconceived notions candidates might have.”  The campaign also worked in concert with the Army’s existing support of NASCAR and other sponsorships, delivering a tangible example of what “Army Strong” represents as a personal growth and career path.

Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Hypnotic-Harmonie: Promotional Models


Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!