NHL Sponsorship Activation: Brand Ambassadors

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Attack! Brand Ambassadors and Promotional Models attended numerous NHL games to promote branding of one of the NHL’s biggest sponsors, Phillips Norelco.  8 teams of Brand Ambassadors have been making their presence known inside stadiums during the NHL Playoffs. Brand Ambassadors passed out collateral and helped sports fans enter a sweepstake via tablet device.  Lucky NHL spectators also got the opportunity to take a picture with a life size cut out of their favorite hockey player and upload it straight to Facebook!

South Beach Wine and Food Festival: Brand Ambassadors

Attack! Brand Ambassadors took over the South Beach Wine and Food Festival for a popular cooking networks latest activation.  The event marketing involved handing out premiums, while Brand Ambassadors also engaged with festival attendees and drove traffic into the cooking demonstrations put on by some of the channel’s popular chefs!

Journey to the Throne: Brand Ambassadors & Street Teams

Location: Los Angeles, CA

Attack! Brand Ambassadors and partner went to Los Angeles for “Journey to the Throne”!  This promotional consumer activation created a roadie challenge ride & drive. Street marketing teams were designated in high traffic areas where they were able to actively engage with consumers and inform them on the Jeep Brand and their newest models.  They also distributes thousands of promotional collateral!

Kno Campus Blitz: Brand Ambassadors and Campus Tours

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

Nutella: Collegiate Sampling and Brand Ambassadors

Location: Indiana, Michigan, Ohio, Tennessee, Iowa, Nebraska, Minnesota

Who doesn’t love Nutella?  Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.  Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.  Crowds of scholars walked away with thousands of samples and flyers!

Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

Jamba Juice Live Fruitfully Blogger Fitness Expo: Brand Ambassadors

Location: Los Angeles, CA

Attack! Brand Ambassadors and fruity Costumed Characters were full of energy and excitement to promote Jamba Juice branding as the leader in Fun, Health, and Wellness! Bloggers were flown in from all around the country to participate in heart-pumping exercises.  Once they touched down they were brought in via party bus and participated in Parkour, Hula Hoop Workouts, and other various workshops, all while learning about how Jamba Juice can contribute to their healthy “fruitful” life.

Master Lock: SMILE and Street Teams

Location: Glendale, CA; San Francisco, CA; Miami, FL; Schaumburg, IL; Williamsburg, NY; Plano, TX

In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.  Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.  Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.  Looks like they had an amazing time giving out locks AND random kindness!

Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

Florida Street Teams: Brand Ambassadors

[Location: Palm Beach, FL; Boca Raton, FL]

Attack! Brand Ambassadors hit the streets again! This time, they went to the Sunshine State to spread some knowledge about exciting penthouse property.   In order to ensure that the ideal clientele was reached, they went to high traffic, upscale shopping and dining areas for street marketing of the lavish properties. Brand Ambassadors engaged with passersby and distributed brochures and flyers.