How Experiential Marketing Tactics Can Be Used To Help Promote Your Next Community Event – “Hayes Valley Farm”

Hayes Valley Farm is an urban farming project in San Francisco whose mission is to serve as a community and agricultural hub for residents to connect with one another, grow their own food, and learn about sustainable ecological systems. We put the following question about how to utilize experiential marketing in promoting their events to our industry panel.

What kind of guerrilla or experiential tactics could we use to promote Hayes Valley Farm to the local community? We′re hoping to get lots of kids to go, and being able to get more people at our events.”

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Malibu Rum on Halloween

Experiential marketing with Malibu Black Rum Liquor Promotion. Consumer engagement involved.

A portrait of the how the liquor was prepared in the experiential activation. The placement and premium distributions allowed trial and consumer engagement.

Brand ambassadors distributing liquor samples through consumer engagement

Brand Ambassadors and promotional models recorded thoughts and feelings of samplers who tried the Malibu Black Rum samples.

 

Attack! teams up with Malibu Rum to promote Malibu Black Rum in several cities of Connecticut for liquor promotions. Brand ambassadors focused on consumer engagement at these events, while they gathered the thoughts and feelings of the samples that were being distributed. The night life crowd embraced the power of the rum, which were accompanied by festive Halloween brand premiums like black beaded necklaces, and posters for decoration.

Attack! Takes Over L.A. Area for BeWell Expo

The aim of BeWell Expo is to provide a two-day weekend event where the beauty and wellness community meets to educate consumers through interactive demonstrations, lectures, workshops and more. To promote the expo and recruit prospective VIP attendees, Attack! street teams hit the greater Los Angeles area and distributed over 2,200 complimentary VIP passes to excited folks. Attack! gave recipients a chance to express themselves by writing why they were eager to attend the expo. While some people wanted more passes for their friends, others asked, “This is only happening over the weekend? Why not every day?” With over 1 million attendees, the expo has become a yearly event not to be missed!

Street Teams hand out ‘Pretty Powerful’ samples to women.

New York City, NY; Chicago, IL; Los Angeles, CA

To help promote a new book launch for well-known make-up brand, Bobbi Brown Cosmetics, Attack! executed events in NYC, Chicago and LA during her book signings. The book, “Pretty Powerful” is geared towards all women, regardless of age or ethnicity.

The Brand Ambassador Street team created a ton of buzz by distributing branded handouts and samples to people on the street.  The street team was even able to direct traffic into Bloomingdale’s where Bobbi was having her book signing, allowing the team to make a big contribution to the client.

An experience for youth that’s “Army Strong!”

Markets: New Orleans, LA; Houston, TX, San Diego, CA; Los Angeles, CA; Fresno, CA; Salt Lake City, UT; Chicago, IL

The U.S Army’s Strength In Action Tour was intended to reach out to young people all across the U.S.A. and promote a healthy and active lifestyle.  As executed by Attack!, tour attractions included a squad of brand ambassadors  who led those youngsters in athletic competitions, fitness demos, even rock climbing and the chance to experience a flight simulator.

Recipient of a recent PROMO Magazine PRO Award, the tour was cited for showing “what life in the Army would be like, an experiential strategy drives a high level of pre-qualified candidates and dispels any preconceived notions candidates might have.”  The campaign also worked in concert with the Army’s existing support of NASCAR and other sponsorships, delivering a tangible example of what “Army Strong” represents as a personal growth and career path.

Hypnotic-Harmonie: Promotional Models


Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

Free Cookie Movement

Its that time of the year again! The 3rd annual Free Cookie Movement awareness campaign has officially launched and our Attack! Scouts are ready to send your favorite Girl Scout cookies your way.

We only have 100 boxes left! So whether you’re known as the office cookie monster or you only fancy Do-Si-Dos and Thin Mints, put in your request now before we run out!

Enter your unique code HERE!

Stay tuned on Twitter by following #FreeCookieMovement

Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

Jamba Juice Live Fruitfully Blogger Fitness Expo: Brand Ambassadors

Location: Los Angeles, CA

Attack! Brand Ambassadors and fruity Costumed Characters were full of energy and excitement to promote Jamba Juice branding as the leader in Fun, Health, and Wellness! Bloggers were flown in from all around the country to participate in heart-pumping exercises.  Once they touched down they were brought in via party bus and participated in Parkour, Hula Hoop Workouts, and other various workshops, all while learning about how Jamba Juice can contribute to their healthy “fruitful” life.

Master Lock: SMILE and Street Teams

Location: Glendale, CA; San Francisco, CA; Miami, FL; Schaumburg, IL; Williamsburg, NY; Plano, TX

In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.  Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.  Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.  Looks like they had an amazing time giving out locks AND random kindness!