Attack! executed a street marketingÂ sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Centâ€™s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!
[Location: Palm Beach, FL; Boca Raton, FL]
Attack! Brand Ambassadors hit the streets again! This time, they went to the Sunshine State to spread some knowledge about exciting penthouse property.Â Â In order to ensure that the ideal clientele was reached, they went to high traffic, upscale shopping and dining areas for street marketing of the lavish properties. Brand Ambassadors engaged with passersby and distributed brochures and flyers.
Location: Park City, UT
Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Stillâ€™!Â These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.Â Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.Â We rate these Attack!ers two thumbs up!
[Photo courtesy of www.canon.com]
Locations: Phoenix, AZ; Los Angeles, CA; Orange County, CA; San Diego, CA; San Francisco, CA; San Jose, CA; Denver, CO; Miami, FL; Ft. Lauderdale, FL; Orlando, FL; Atlanta, GA; Boston, MA; Minneapolis, MN; Newark, NJ; Las Vegas, NV; New York, NY; Dallas, TX; Houston, TX
These tech savvy ambassadors set up inside Brookstone stores and demonstrated the product to eager holiday shoppers hoping to snag last minute gifts (or keep for themselves).Â Shoppers also had the chance to try the awesome new Echo SmartPenâ€™s themselves!
The unique online jewelry store, Jewelista enlisted in Attack! street marketing teams to increase brand awareness while driving traffic to the brandâ€™s website. Brand ambassadors distributed branded discount cards in the high-traffic areas of four major markets and engaged consumers with information about Jewelistaâ€™s product offering. Attack!â€™s personable brand ambassadors were even able to interest Terrance Howard!
Location: New York, NYC
Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. This promotional event involved costumedÂ zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jacksonâ€™s â€œThrillerâ€.
A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very â€œlokoâ€ Halloween night.
Check out the video from the night here!
Location: Union Square, New York City
Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheekyÂ hug and a fantastic photo opportunity.
The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.
For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.
Attack!â€™s personable brand ambassadors helped execute a series of family-fun experiences for Angels fans throughout the 2011 baseball season.
The energetic Attack! team fostered excitement at the Angelsâ€™ Family Sunday events while welcoming guests and managing on-site executions. Attack! brand ambassadors oversaw numerous activities featured at the family-oriented events including Â arts and crafts stations, pitch speed competitions and Xbox gaming contests. The team also had the pleasure of awarding kids a spin on the prize wheel for simply being a proud Angels fan!
Location: Mason, OH
The United States Tennis Association (USTA) Midwest Section enlisted in Attack!s experiential services to raise awareness of the leagueâ€™s free one-year junior membership promotion. Attack! brand ambassadors managed membership sign-up stations at the USTA Midwest Tournament while engaging guests with information on the benefits ofÂ junior membership. A prize wheel featuring tennis oriented gifts such as racquets and branded t-shirts further enticed curious event-attendees to learn more about the USTAâ€™s membership options. Ensuring all event attendees were aware of the Â promotional offer, Attack! street teams created excitement throughout tournament grounds by signing up and directing interested guests to the prize wheel!