Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

Florida Street Teams: Brand Ambassadors

[Location: Palm Beach, FL; Boca Raton, FL]

Attack! Brand Ambassadors hit the streets again! This time, they went to the Sunshine State to spread some knowledge about exciting penthouse property.   In order to ensure that the ideal clientele was reached, they went to high traffic, upscale shopping and dining areas for street marketing of the lavish properties. Brand Ambassadors engaged with passersby and distributed brochures and flyers.

Canon at Sundance Film Festival: Brand ambassadors

Location: Park City, UT

Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Still’!  These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.  Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.  We rate these Attack!ers two thumbs up!

[Photo courtesy of www.canon.com]

Echo SmartPen: Brand Ambassadors

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Locations: Phoenix, AZ; Los Angeles, CA; Orange County, CA; San Diego, CA; San Francisco, CA; San Jose, CA; Denver, CO; Miami, FL; Ft. Lauderdale, FL; Orlando, FL; Atlanta, GA; Boston, MA; Minneapolis, MN; Newark, NJ; Las Vegas, NV; New York, NY; Dallas, TX; Houston, TX

Attack! Brand Ambassadors showed up at malls across the country to demonstrate the new innovation to note taking, and branding the Echo SmartPen.

These tech savvy ambassadors set up inside Brookstone stores and demonstrated the product to eager holiday shoppers hoping to snag last minute gifts (or keep for themselves).  Shoppers also had the chance to try the awesome new Echo SmartPen’s themselves!

Jewelista: Street Teams

Locations: Boston, MA; Chicago, IL; Dallas, TX; Orange County, CA

The unique online jewelry store, Jewelista enlisted in Attack! street marketing teams to increase brand awareness while driving traffic to the brand’s website. Brand ambassadors distributed branded discount cards in the high-traffic areas of four major markets and engaged consumers with information about Jewelista’s product offering. Attack!’s personable brand ambassadors were even able to interest Terrance Howard!

Four Loko: Costumed Characters

Location: New York, NYC

Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. This promotional event involved costumed zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jackson’s “Thriller”.

A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.

Check out the video from the night here!

Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Brand Ambassadors: Angels Family Sundays

Location: Anaheim, CA

Attack!’s personable brand ambassadors helped execute a series of family-fun experiences for Angels fans throughout the 2011 baseball season.

The energetic Attack! team fostered excitement at the Angels’ Family Sunday events while welcoming guests and managing on-site executions. Attack! brand ambassadors oversaw numerous activities featured at the family-oriented events including  arts and crafts stations, pitch speed competitions and Xbox gaming contests. The team also had the pleasure of awarding kids a spin on the prize wheel for simply being a proud Angels fan!

Brand Ambassadors: USTA Midwest

Location: Mason, OH

The United States Tennis Association (USTA) Midwest Section enlisted in Attack!s experiential services to raise awareness of the league’s free one-year junior membership promotion. Attack! brand ambassadors managed membership sign-up stations at the USTA Midwest Tournament while engaging guests with information on the benefits of  junior membership. A prize wheel featuring tennis oriented gifts such as racquets and branded t-shirts further enticed curious event-attendees to learn more about the USTA’s membership options. Ensuring all event attendees were aware of the  promotional offer, Attack! street teams created excitement throughout tournament grounds by signing up and directing interested guests to the prize wheel!