Brand Ambassadors: Axe College Invasion

Locations: Austin, TX; Baton Rouge, LA; Boston, MA; Cincinnati, OH; Houston, TX; Knoxville, TN; Long Beach, CA; Los Angeles, CA; Raleigh, NC; Seattle, WA; Tampa, FL; Cincinnati, OH;  Philadelphia, PA; New York, NY;  Minneapolis, MN; Seattle, WA; New York, NY; Austin, TX; Richmond, VA

Axe Body Spray’s slogan, “Even Angels will Fall” sums up the experience Attack!s brand ambassadors bestowed on colleges around the country!

Attack! coordinated and executed a college tour of over 40 campuses around the country in support of the nationwide launch of Axe Body Spray’s new fragrance. Brand ambassadors possessing  the beauty and qualities of an angel distributed Axe Excite samples to thousands of eager fellows at each campus. The personable promotional models were even a hit with the female student population with many requesting extra samples for their significant others!

Brand Ambassadors: Delaware State Lottery

Location: Wilmington, DE & Newark, DE

Attack! brand ambassadors had the pleasure of stirring buzz around the Delaware State Lottery at the 7th Annual Spark Summer Music Series – eight weeks of the hottest local bands on the Delaware music scene. While offering information on the Lottery’s various games, brand ambassadors delighted audiences with $5 and $1 Instant Win Scratch Off tickets! The Attack! team also kept guests informed about nightly Prize Pack drawings taking place between band sets by distributing sign-up cards and helping interested event-goers to get involved.

Street Teams: NYC Pride Parade

Location: New York City, New York

Attack! street teams joined in on the celebration of this year’s annual NYC Pride Parade to support the state’s monumental legalization of same-sex marriage.

The Human Rights Campaign (HRC) enlisted in Attack!’s street marketing services to spread and advocate positive messages throughout the festivities. Keeping a positive dialogue running throughout the celebration, Attack! brand ambassadors engaged elated audiences in conversations around the significance of the gay marriage vote. To help parade-goers celebrate while also reinforcing the HRC’s mission for equality for the LGBT community, Attack!’s street teams passed out  branded equality flags that ended up being highly visible all along the parade route.

Brand Ambassadors: Macy’s Great American Elf Adventure


Locations: New York, NY; Jackson, MS; Los Angeles, CA; Omaha, NE; Detroit, MI; Little Rock, AR; Greenville, SC; DeMoines, IA; El Paso, TX; Anchorage, AK

This year will mark the 85th anniversary of Macy’s annual Thanksgiving Day Parade and with the help of Attack! brand ambassadors and SMILE (social media in live events) the iconic retailer has given its fans a chance to design the next Macy’s Parade Elf Balloon. Street events consisting of mobile billboards, street teams and Macy’s “Décor Stations”  were used in high-traffic areas to spread awareness about the online contest.

With their savvy experiential marketing skills, Attack!’s brand ambassadors fostered an environment of creativity and excitement throughout the nation. They evoked the inner-artist in passersby by providing Macy’s branded supplies for participants to design their very own contribution to the contest!

Social Media In Live Events: EvriThing Baseball

Location: San Francisco, CA (Pete’s Tavern)

With the help of Attack! brand ambassadors and SMILE (social media in live events), Evri was able to cause a stir at Pete’s Tavern in San Francisco for the launch of their new iPhone and Android application, EvriThing baseball. The venue was conveniently located across the road from AT&T Park , home to thousands of die-hard baseball supporters. The brand ambassadors made easy work of giving away free beer with every download of the application. Branded T-shirts and flyers with QR codes directed frenzied guests straight to the application resulting in hundreds of downloads and an instant following. What’s not love  for baseball fans, an application that gives you the latest news, scores and updates for all things baseball!