Location: San Francisco
In order to drive traffic to VISA’s new sport-oriented travel website, www.fanwithaplan.com, Attack! created an authentic rugby experience in downtown S.F.. A branded rugby field, rugby players and costumed brand ambassadors drew passing consumers in with rugby themed competitions and prize giveaways. Over 10,000 flyers were distributed, and website traffic increased by 70% in the week following the event!
Read more on the VISA Bastille Day marketing campaign.