Jamba Juice: Flash Mob

Location: New York, NYC

To help create buzz and awareness  for Jamba Juice, Attack! brand ambassadors went bananas across the busy streets of New York City.

Attack! teams of costumed characters conducted choreographed dances dressed as smoothilicious pieces of fruit at selected locations pleasantly surprising passersby.

Who can resist a flash mob of bananas dancing in sync to the Jamba Samba, especially with awesome giveaways like branded bracelets and scarves?

Costumed Characters: Soap.com Mob

Soap-Costumed-Characters-Street-Teams

Soap-Brand-Ambassadors-and-Costumed-Characters

Locations: New York, NY

Energetic Attack! brand ambassadors headed out to the busy streets of New York City to help promote Soap.com’s latest deals. A team of over 30 promotional models were decked out in Soap.com costumes as they interacted with interested passers. Street teams encouraged consumers to visit the Soap.com site and posed to take photos with fans of the site.

Flash Mob: Whisky Scavenger Hunt

[vimeo vimeo.com/13655172]
Location: New York City, NY; Chicago, IL

Attack! sent out a flash mob of “Lost Explorers” in New York and Chicago on May 18, 2010 to coincide with the launch of a popular whisky’s online scavenger hunt. Over 200 actors flooded the streets, dressed in explorer khakis and hats, asking nearby pedestrians for help with treasure maps.  At the treasure location, Attack! bongo drummers filled the air with percussion beats leading up to the big treasure “excavation” that captured nearby attention and crafted much public buzz for the online scavenger hunt campaign.