Jamba Juice: Flash Mob

Location: New York, NYC

To help create buzz and awareness  for Jamba Juice, Attack! brand ambassadors went bananas across the busy streets of New York City.

Attack! teams of costumed characters conducted choreographed dances dressed as smoothilicious pieces of fruit at selected locations pleasantly surprising passersby.

Who can resist a flash mob of bananas dancing in sync to the Jamba Samba, especially with awesome giveaways like branded bracelets and scarves?

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.