Attack! stationed brand ambassadors near Prospect Park to intrigue park goers in the newly launched lifestyle website Hooplaha. The website is maintained by its members who post inspiring photos, positive quotes, uplifting stories and things that they do happily in their everyday lives. Attack! promoted the website by distributing flyers, signing people up for the website on the spot and most importantly encouraging people to smile.
Once people who registered for the site found out they were eligible to win a prize for just signing up, they really started smiling!
Location:Â Â Boston, MA; New Orleans, LA;Â New York, NY; Washington, DC;Â Orlando, FL; Lake Buena Vista, FL; Phoenix, AZ;Â San Antonio, TX;Â Philadelphia, PA;Â San Diego, CA;Â Los Angeles, CA;Â San Francisco, CA;Â Houston, TX;Â Las Vegas, NV
Attack! deployed Brand Ambassadors to promote safety in the medical field from preventable need sticks. Outfitted in Khakis, branded T-shirts, and Ipads, the Brand AmbassadorsÂ went into action and Attack!’d. Â The Needlestick Safety Advocacy Tour visited four-teen major markets to build grass roots support for the awarenessÂ campaignÂ of improving healthcare worker safetyÂ while providing collateral, premiums, and woke up the crowd by distributing hot fresh coffee!
Attack! Brand Ambassadors took over the South Beach Wine and Food Festival for a popular cooking networks latest activation. Â The event marketingÂ involved handing out premiums, while Brand Ambassadors also engaged with festival attendees and drove traffic into the cooking demonstrations put on by some of the channelâ€™s popular chefs!
Attack! Brand Ambassadors and partner went to Los Angeles for â€œJourney to the Throneâ€!Â This promotional consumer activation created a roadie challenge ride & drive.Â Street marketing teams were designated in high traffic areas where they were able to actively engage with consumers and inform them on the Jeep Brand and their newest models.Â They also distributes thousands of promotional collateral!
Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA
Kno â€œCollege Blitzâ€ Program visited students at 25 college’s nationwide to promote Knoâ€™s mission to shake up higher education by making learning engaging, efficient, and social for students!Â Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Knoâ€™s message and benefits to not only their peers, but also Teacherâ€™s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!
Who doesn’t love Nutella?Â Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.Â Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.Â Crowds of scholars walked away with thousands of samples and flyers!
Houston and Los Angelesâ€™ youth soccer tournaments had the presence ofÂ FemaleÂ BilingualÂ marketingÂ Brand Ambassadors to engage and interact with athletes and their supporters.Â Street marketing teamsÂ used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.Â Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!
Attack! Brand Ambassadors hit the streets again! This time, they went to the Sunshine State to spread some knowledge about exciting penthouse property.Â Â In order to ensure that the ideal clientele was reached, they went to high traffic, upscale shopping and dining areas for street marketing of the lavish properties. Brand Ambassadors engaged with passersby and distributed brochures and flyers.
Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Stillâ€™!Â These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.Â Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.Â We rate these Attack!ers two thumbs up!
Attack! brand ambassadors set out to NYC to foster excitement and support a special in-store event featuring the renowned fashion designer Betsey Johnson. Â Brand ambassadors clad in head-to-toe Betsey Johnson designs visited nearby high-traffic locations for street marketing to pass out branded flyers promoting the event. The team was able to drive awareness around the event with their unique look and exuberant presence alone!