South Beach Wine and Food Festival: Brand Ambassadors

Attack! Brand Ambassadors took over the South Beach Wine and Food Festival for a popular cooking networks latest activation.  The event marketing involved handing out premiums, while Brand Ambassadors also engaged with festival attendees and drove traffic into the cooking demonstrations put on by some of the channel’s popular chefs!

Journey to the Throne: Brand Ambassadors & Street Teams

Location: Los Angeles, CA

Attack! Brand Ambassadors and partner went to Los Angeles for “Journey to the Throne”!  This promotional consumer activation created a roadie challenge ride & drive. Street marketing teams were designated in high traffic areas where they were able to actively engage with consumers and inform them on the Jeep Brand and their newest models.  They also distributes thousands of promotional collateral!

Kno Campus Blitz: Brand Ambassadors and Campus Tours

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

Florida Street Teams: Brand Ambassadors

[Location: Palm Beach, FL; Boca Raton, FL]

Attack! Brand Ambassadors hit the streets again! This time, they went to the Sunshine State to spread some knowledge about exciting penthouse property.   In order to ensure that the ideal clientele was reached, they went to high traffic, upscale shopping and dining areas for street marketing of the lavish properties. Brand Ambassadors engaged with passersby and distributed brochures and flyers.

Canon at Sundance Film Festival: Brand ambassadors

Location: Park City, UT

Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Still’!  These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.  Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.  We rate these Attack!ers two thumbs up!

[Photo courtesy of www.canon.com]

Betsey Johnson: Brand Ambassadors

Location: New York City, NY

Attack! brand ambassadors set out to NYC to foster excitement and support a special in-store event featuring the renowned fashion designer Betsey Johnson.  Brand ambassadors clad in head-to-toe Betsey Johnson designs visited nearby high-traffic locations for street marketing to pass out branded flyers promoting the event. The team was able to drive awareness around the event with their unique look and exuberant presence alone!

Jewelista: Street Teams

Locations: Boston, MA; Chicago, IL; Dallas, TX; Orange County, CA

The unique online jewelry store, Jewelista enlisted in Attack! street marketing teams to increase brand awareness while driving traffic to the brand’s website. Brand ambassadors distributed branded discount cards in the high-traffic areas of four major markets and engaged consumers with information about Jewelista’s product offering. Attack!’s personable brand ambassadors were even able to interest Terrance Howard!

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Street Team Flyering: Flat Top Grill

Street-Team-Flyering-Flat-Top-Grill

Flat-Top-Grill-FlyeringLocation: Mishakawa, IN; Ann Arbor, MI

To promote the grand opening of a new restaurant, energetic Attack! brand ambassadors took over the streets of Mishakawa, IN and Ann Arbor, MI. Street teams visited local malls, colleges and residential areas to distribute flyers to college students, shoppers and passers-by. Brand ambassadors drove additional traffic to the store’s location by encouraging locals to try Flat Top Grill during their promotional grand opening.