Black Friday Street Teams: Carolina West Wireless Flyering

CWW Black Friday Brand Ambassadors

CWW Black Friday Flyer DistributionsLocation: Taylorsville, NC; Wilkes, NC; Lenoir, NC; Hickory, NC

To give shoppers a little extra energy on Black Friday, Attack! brand ambassadors visited local shopping centers to pass out treats and promote Carolina West Wireless (CWW) services. Street teams handed out cups of warm hot cocoa and donuts to early shoppers. Brand ambassadors on segways distributed informational flyers and postcards to interested passers. Street teams also headed to the parade in Taylorsville, NC to spread the word about CWW and distribute hot chocolate and coffee to attendees.

Promotional Marketing: NYC Nissan Marathon

Location: New York, NY

Days before the famous NYC Marathon, energetic Attack! brand ambassadors descended into the streets of the Big Apple to promote Nissan’s new electric car: The Leaf.  Brand ambassadors toured Manhattan and the outer boroughs in a branded Nissan Leaf while  street teams distributed various swag items to interested pedestrians. During the event, Attack! street teams also helped spread the word about the upcoming ING Marathon being held in the city.

Bi-Lingual Street Team Marketing: Boost Mobile Launch



Locations: Chicago, IL; San Francisco, CA; Los Angeles; CA; Boston, MA; Detroit, MI; St. Louis, MO; Kansas City, MO; Phoenix, AZ; Tucson, AZ; Albuquerque, NM; Portland, OR; Seattle, WA; Baltimore, MD; Long Island, NY; New York, NY; Joliet, IL; Orlando, FL; Louisville, KY; Cleveland, OH; Garden City, NY; Riverside, CA; Cincinnati, OH; Yonkers, NY

Attack! street teams headed to 28 different markets over a 6 month period to help promote Boost Mobile’s newest service plan launch. Bi-lingual brand ambassadors distributed flyers and  interacted with local residents at Hispanic cultural parades, events and festivals. To complement the Boost Launch, promotional staff executed staged mock protests at various high-traffic locations. Spanish speaking street teams drew attention with Boost Mobile picket signs and chants, encouraging passersby to learn more about available Boost services.

Experiential Marketing: Ford Farmers Market



Locations: Sacramento, CA; San Francisco, CA; Walnut Creek, CA

Attack!’s promotional brand ambassadors attended busy NorCal farmers markets to help promote the newest line of Ford pick-up trucks and vehicles. Friendly event talent interacted with farmer market guests and allowed visitors to have a first-hand look at the 2010 Ford truck. Passersby were given flyers with sales event information and contact addresses to their local Ford dealers.

Flyer Distribution: Fresh Direct Summer Street Teams


Location: New York City, NY; Stamford, CT

Attack! street teams headed out to NYC to help promote Fresh Direct’s newest food delivery service. Summer brand ambassadors distributed catalogs, card coupons and premium samples of coffee grounds, snack packs and 4-Minute Meals. Street teams interacted with pedestrians and encouraged consumers to look into the new service now available in the Hamptons area.

Flyering: Whole Foods Market



Location: New York, NY

Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents.  The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.

Film Release Promotion: The Last International Playboy




Locations: Seattle and Boston

Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy.  Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date.  In addition to posters, the teams distributed postcards and directed consumers to the film’s interactive website.

Street Teams: Boost Mobile



Locations: Washington DC, Philadelphia, Cleveland, Chicago, New York, Detroit, Boston

To promote Boost Mobile’s new 50/50 plan, Attack! visited seven cities with picket-style signs, informational flyers, and energetic brand ambassadors.  The Attack! team directed consumers to nearby Boost Mobile stores and shared key product points with those interested for three days in each market.  In total, over 70,000 flyers were distributed!

Street Teams: ULTA Miami




Location: South Beach, Miami

To celebrate the grand opening of ULTA’s Miami location, Attack! sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and 1,000 nail files were given out over the seven day execution.

Corporate Advertising: Product (RED) and Windows Vista in S.F.

Location: San Francisco, California (Outside Lands Music and Arts Festival, The Castro District, Union Square and Fisherman’s Wharf)

Windows Vista and Dell Computers partnered with Product (RED) to bring a socially conscious new laptop to the market. To educate consumers on the product and program (which donates a portion of their proceeds to the Global Fund), Attack! staff were sent out into the streets of San Francisco for a four day program of engaging flyering. The staff went beyond your typical touch-and- go flyering methods, and instead interacted with city-goers in a way that left a lasting impression. Brand ambassadors received training prior to execution, and were able to effectively communicate key speaking points on the product. To compliment the flyering, a guerilla projection van projected info on the program onto various high visibility walls in the city. In total, over 15,000 flyers were distributed!