Event Sampling: Popchips Tailgate

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Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR

To build brand brand awareness for Popchips, Attack! sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and children.  Rain or shine, the talented staff (equipped with Popchip branded bags and hats) enthusiastically engaged patrons, chatting up even the marching band!

Event Marketing: Madden Challenge ’08

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Location: Philadelphia, PN; Atlanta, GA; Boston, MA; Orlando, FL; New York, NY; Baltimore, MD; Dallas, TX

Attack! Brand Ambassadors were at it again, this time for Madden Challenge 08! They stormed nightclubs, barber shops, Best Buy stores, student unions, dorms, and local restaurants informing gamers, football fans and college students about tons of cool prizes they could win by participating! In each of the market of the tour, Brand Ambassadors promoted Madden’s ultimate gaming experience by distributing over 2,000 flyers!