Guerrilla Campaign: Medical Research Institute

MRI-Promotional-Staff-Handing-Out-Samples

MRI-Street-Teams-Passing-Out-Samples

MRI-Street-Teams-and-Wrapped-Vehicles

Locations: Los Angeles, Boston and Austin

To introduce the Medical Research Institute‘s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced promotional video was displayed at all gyms, offering those interested in-depth product info.  Whether it be passing out samples in the weight room at 24 Hour Fitness or at a high-traffic GNC store, staff delivered product information and coupons to the the target demographic, boosting sales, product awareness, and brand loyalty.

Learn more about the MRI RTD marketing campaign.

Wet-Sampling: MRI Sampling at GNC Stores Nationwide

MRI-GNC-Promotional-Models

Locations: Over 50 stores across America

MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as MRI Brand Ambassadors. Engaging BA’s offered consumers samples of the delicious products, leading to a record boost in sales for MRI and GNC. 540 demos were executed in over 50 stores across America and approximately 43,000 samples and 13,000 coupons were distributed.

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