To introduce the Medical Research Institute‘s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! conceptualized and executed a multi-market product introduction and promotion.Â Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events. Â An Attack! produced promotional video was displayed at all gyms, offering those interested in-depth product info.Â Whether it be passing out samples in the weight room at 24 Hour Fitness or at a high-traffic GNC store, staff delivered product information and coupons to the the target demographic, boosting sales, product awareness, and brand loyalty.
MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as MRI Brand Ambassadors. Engaging BAâ€™s offered consumers samples of the delicious products, leading to a record boost in sales for MRI and GNC. 540 demos were executed in over 50 stores across America and approximately 43,000 samples and 13,000 coupons were distributed.