Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Brand Ambassadors: Pea Pod Stop & Shop

Location: New York, New York

Attack! Brand Ambassadors were in the gift-giving mood on the busy streets of Manhattan, New York to promote the Pea Pod Stop & Shop.  Street teams handed out complimentary water bottles, pens and various branded paraphernalia to promote the new online and grocery shopping service.  Brand ambassadors answered any questions the interested passersby had and got some happy snaps of the New Yorkers decked out with their new swag.

Brand Ambassadors: Men’s Warehouse

Attack! Brand Ambassadors pose with their singage in Seattle, WA

Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA

Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.  The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.

Brand Ambassadors: Macy’s Great American Elf Adventure

 

Locations: New York, NY; Jackson, MS; Los Angeles, CA; Omaha, NE; Detroit, MI; Little Rock, AR; Greenville, SC; DeMoines, IA; El Paso, TX; Anchorage, AK

This year will mark the 85th anniversary of Macy’s annual Thanksgiving Day Parade and with the help of Attack! brand ambassadors and SMILE (social media in live events) the iconic retailer has given its fans a chance to design the next Macy’s Parade Elf Balloon. Street events consisting of mobile billboards, street teams and Macy’s “Décor Stations”  were used in high-traffic areas to spread awareness about the online contest.

With their savvy experiential marketing skills, Attack!’s brand ambassadors fostered an environment of creativity and excitement throughout the nation. They evoked the inner-artist in passersby by providing Macy’s branded supplies for participants to design their very own contribution to the contest!

Brand Ambassadors: Nesquik – Bay to Breakers 2011


Location: San Francisco, CA

The prestigious Bay to Breakers marathon celebrated its 100th anniversary blockading the streets of jam-packed San Francisco. In accordance with this special event, Attack! brand ambassadors including the Nesquik Bunny and Nesquik Bottle mascots handed out delicious samples to thirsty race participants. The impressively sized street team cheered on the competitors creating plenty of attention, snapping  a bunch of promotional photographs with fans and helping to spread the good word about the Nesquik product.

Ustream T-Mobile Fan Madness

T-Mobile-U-Stream-Brand-Ambassadors2

T-Mobile-U-Stream-Brand-AmbassadorsLocation: Storrs, CT; Gainesville, FL; Durham, NC; Chapel Hill, NC; Richmond, VA; Columbus, OH; Tallahassee, FL

Attack! brand ambassadors organized on-site games and activities during NCAA March Madness to promote T-Mobile and online video streaming client U-stream. In 7 major markets throughout the East Coast, energetic teams of brand ambassadors interacted with basketball fans by playing mini basketball games and distributing T-mobile freebies.  Event attendees were also encouraged to  test out new mobile demo products.

In-Store Sampling: Holistic Select

Brand-Ambassadors-Holistic-SelectLocations: Saskatoon, SK; Brooklin, ONT; Victoria, BC; Oakville, ONT; Orleans, ONT; Toronto, ONT; Hamilton, ONT; Regina, SK; London, ONT; Mississaugua, ON

Attack! pet-friendly brand ambassadors headed out to local pet stores throughout Canada to help promote Holistic Select pet food. Energetic in-store demonstrators distributed Holistic Select coupons and brochures to interested pet parents and owners. Brand ambassadors engaged in conversation with shoppers, presenting key product points and answering pet care questions. Owners who were looking to shop for pets with special dietary needs were encouraged to try out Holistic Select, a natural pet food alternative.

Brand Ambassadors: Cotton Mall Tour

Location: Newington, NH; Durham, NC; Atlanta, GA; Tucson, AZ; Flint, MI; Hoover, AL; Boise, ID; Littleton, CO; Roseville, MN; Las Vegas, NV; Portland, OR; Tampa, FL; Roseville, CA; Seattle, WA; Frisco, TX

Attack! Brand ambassadors visited malls across the country to promote the Cotton brand and bring to life the latest “The Fabric of Our Lives” campaign. This nationwide tour allowed shoppers to learn more about Cotton by showing them clothing samples and products. Local shoppers were also encouraged by brand ambassadors to step into the Cotton pop-up studio to record their very own “Fabric of Our Lives” jingle.

Costumed Characters: Soap.com Mob

Soap-Costumed-Characters-Street-Teams

Soap-Brand-Ambassadors-and-Costumed-Characters

Locations: New York, NY

Energetic Attack! brand ambassadors headed out to the busy streets of New York City to help promote Soap.com’s latest deals. A team of over 30 promotional models were decked out in Soap.com costumes as they interacted with interested passers. Street teams encouraged consumers to visit the Soap.com site and posed to take photos with fans of the site.

Publicity Stunt: Santa Monica Place Mall Hot & Cold Game

Location: Santa Monica, CA

Groups of energetic Attack! street teams headed to the Promenade to help promote the grand opening of the Santa Monica Place Mall. Dressed in color-coded t-shirts, loud, enthusiastic brand ambassadors engaged with local shoppers in the largest game of hot and cold. Promotional teams directed shoppers to the mall by telling them whether they were “warmer” or “colder” to the mall’s location. Shoppers that reached the mall were congratulated, cheered on and applauded by excited brand ambassadors. Check out the video to catch a glimpse of all the excitement the promotion created!