Mock Protest: Horizon Media’s “Yes on 23″

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Location: Henderson, NV

Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas.   Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd.  Protestors were instructed keep their lips sealed on the nature of the cause, and focused on directing traffic to the site.  Once at the yeson23.net, it became clear that the protest was done on behalf of Horizon Media, one of many agencies up for review with the company (#23 on the review list).