In-Store Demonstrations: Livescribe Smart Pen

Locations: Indianapolis, IN; Denver, CO; Houston, TX; Dallas, TX; Cleveland, OH; Austin, TX; Chicago, IL; Cincinnati, OH; Columbus, OH; Kansas City, MO; Minneapolis, MN; Oklahoma City, OK; San Antonio, TX; St. Louis, MO; New York, NY; Miami, FL; Orlando, FL; Tampa, FL; Boston, MA; Ft. Lauderdale, FL; Philadelphia, PA; Washington, D.C.; Baltimore, MD; Long Island, NY; Los Angeles, CA; Oakland, CA; San Diego, CA; San Jose, CA; San Francisco, CA; Honolulu, HI; Las Vegas, NV; Orange County, CA; Phoenix, AZ; Seattle, WA

Attack! hired and managed 51 product specialists across 28 markets to execute in-store demonstrations of Livescribe’s Pulse Smartpen at local Best Buy stores.  Scribes performed 6 -8 demo events each in an effort to drive brand/product awareness and introduce consumers to the Pulsepen’s primary capabilities. Performance and success were measured using information such as number of product demos performed, individual store consumer traffic, sales of the Pulse Smartpen, and throughput from the campaign-specific coupon. Attack! brand ambassadors also incorporated Social Media (Facebook and Twitter) to encourage Best Buy visits and publicize the device (resulting in 28,909 online impressions and 313 click-thrus to LiveScribe sites!). 25,962 total demos were conducted and close to 18,000 coupons distributed.