In-store Promotion: Steaz Tea



Locations:   Phoenix, AZ; Tuscon, AZ; San Diego, CA; Santa Barbara, CA; Las Vegas, NV; Honolulu, HI

Attack! demo teams visited key markets in California, Hawaii, Nevada, and Arizona to promote Steaz Tea, an organic, micro-brewed tea.  Attack! facilitated and staffed demo stations in Whole Foods and Whole Body stores, offering samples to customers.  Additionally, teams gave away branded yoga mats with every case of tea purchased as a way to highlight the brand’s commitment to healthy living.

Wet-Sampling: The Jimi Hendrix Liquid Experience

Jimi-Hendrix-Street-Team-Drink-Sampling

Attack! introduced thousands of consumers to Beverage Concepts‘ new Jimi Hendrix inspired energy drink. Through mass product sampling, Attack created buzz around the product, and built a customer base throughout the U.S. and Canada. At busy Costco locations throughout the West, Attack! staff handed out samples of the Jimi drink, evangelized the product to customers, and engaged EVERYBODY who walked near the sampling station.

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