Guerrilla Marketing: Tony Hawk T-Mobile Sidekick

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Locations: New York, Houston, Atlanta, Boston, Detroit, Washington D.C., Philadelphia, Chicago, St. Louis, Denver, Seattle, Irvine, Mountain View and San Diego

To increase consumer demand for the new Tony Hawk Sidekick, Attack! sent street teams into 14 cities across the country. In each city, the teams spent four days canvassing malls, skateparks, skate shops and other high-traffic locations with promotional materials advertising T-Mobile in-store events. In total, over 20,000 posters and flyers were distributed. Following the in-store event, the all-star street teams headed to Tony Hawk’s “Boom Boom HuckJam”, a T-Mobile sponsored action sports tour. Brand ambassadors engaged consumers with skate-themed games and giveaways, creating a fun environment where they delivered key product and brand messages.