In-store Promotion: Steaz Tea



Locations:   Phoenix, AZ; Tuscon, AZ; San Diego, CA; Santa Barbara, CA; Las Vegas, NV; Honolulu, HI

Attack! demo teams visited key markets in California, Hawaii, Nevada, and Arizona to promote Steaz Tea, an organic, micro-brewed tea.  Attack! facilitated and staffed demo stations in Whole Foods and Whole Body stores, offering samples to customers.  Additionally, teams gave away branded yoga mats with every case of tea purchased as a way to highlight the brand’s commitment to healthy living.

Wet-Sampling: Ready to get CRUNK!!!

Crunk-Street-Teams-Passing-Out-SamplesCrunk-Street-Teams-And-Brand-Ambassadors

Location: Los Angeles, Riverside and Irvine, California

Attack! conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil’ Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.

Learn more about the Lil’ Jon CRUNK!!! marketing campaign.

[dailymotion id=x5nd4k]

__________________________________________________________________________________