We pour a little Licor — via brand ambassador activation

Markets: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! splashed into bars and clubs all across the country to launch the popular Spanish spirit Licour 43.  A sweet, light-bodied yellow liquor that’s enormously popular elsewhere, its heritage actually dates back to the days of the Roman Empire, and we leveraged that heritage as part of the brand story we articulated as part of the sampling engagement.

Attack! contemporized the brand for American audiences by deploying brand ambassadors using iPads, branded event apparel and more to get the product in front of patrons, and drive on-prem and off-prem trial.  Our brand ambassadors and the targeted venues were carefully chosen to provide the right lifestyle matchups, and give Licour 43 the right kind of brand-appropriate exposure with the right segment.

Safe in Common – Needle Stick Safety Advocacy Tour: Brand Ambassadors

Image

Image

Location:  Boston, MA; New Orleans, LA;  New York, NY; Washington, DC;  Orlando, FL; Lake Buena Vista, FL; Phoenix, AZ;  San Antonio, TX;  Philadelphia, PA;  San Diego, CA;  Los Angeles, CA;  San Francisco, CA;  Houston, TX;  Las Vegas, NV

Attack! deployed Brand Ambassadors to promote safety in the medical field from preventable need sticks. Outfitted in Khakis, branded T-shirts, and Ipads, the Brand Ambassadors went into action and Attack!’d.  The Needlestick Safety Advocacy Tour visited four-teen major markets to build grass roots support for the awareness campaign of improving healthcare worker safety while providing collateral, premiums, and woke up the crowd by distributing hot fresh coffee!