Attack!’s energetic street teams hit the sunny L.A. beaches. Brand ambassadors helped drive traffic to the new Santa Monica shopping mall, distributing branded items and getting newsletter sign-ups . Street teams engaged with crowds and handed out thousands of branded lip balms. Beach-goers were informed of the mall’s grand opening/dining options and had a chance to enter into an iPad giveaway.
Market: Los Angeles, CA
Attack! brand ambassadors hit the sunny streets of Santa Monica and Venice Beach to help promote the grand opening of the Santa Monica Place Mall. Each promotional staff member rode chic beach cruiser bicycles and informed passersby of the opening date of the mall.Â Interested pedestrians were encouraged to sign-up for mall newsletters which also gave them the opportunity to win 1 of 10 iPad units!