Street teams: Gunk “It Cleans”

Location: Bristol, TN; Boston, MA; Charlotte, OH; LasVegas, NV; Myrtyle Beach, SC; Pontiac, MI

Attack!’s energetic brand ambassadors hit the streets of five major markets to help the ‘Gunk’ brand create buzz around their line of popular automotive care products. The campaign created a WOW factor by offering complimentary windshield cleanings demonstrating the wonders of using the Gunk products. The ‘Gunk’ street teams specifically raided automobile events, biker events, car shows and high traffic retailer locations to target the audience directly. Flyers with extra information about the product line were also handed out to customers that wanted to learn more.

Costumed Characters: Angelina Ballerina

Photo Credit: Life & Style Magazine

Markets: Las Vegas, NV; New York, NY.

Attack! costumed characters visited Las Vegas and NYC to promote children’s musical Angelina Ballerina.  In New York’s Central Park and at WNET Studios in Las Vegas, Angelina Ballerina entertained and promoted the upcoming musical amongst young groups of aspiring dancers.  Angelina was also on-hand to announce the partnership between the character and Katie Holmes’ Dizzy Feet charity at the Licensing International Expo.

Guerrilla & Street Sampling: Nestle Waters

Nestle-Water-Street-Teams-Distributing-Coupons

Locations: Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix

Nestle Waters had 30,000 cases of their new Pure Life Water, but no clear strategy for distribution. Attack! devised a street-level sampling program to distribute the product to the awaiting consumer public. In total, 720,000 bottles were distributed alongside 250,000 coupons!

Learn more about the Nestle Waters marketing campaign.

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