Bringing Bundaberg Ginger Beer to the Streets of LA!

Experiential Marketing: Los Angeles County

The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!


T-Mobile “Find the Elf”: Brand Ambassadors

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The promotional event was made of extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!

Street Team Marketing:Santa Monica Beach Blanketing

Beach-Blanketing-Street-Teams-Santa-Monica-Place-MallLocations: Malibu Beach, CA; Marina Del Ray Beach, CA; Playa Del Ray Beach, CA; Santa Monica Beach, CA; Venice Beach, CA

Attack!’s energetic street teams hit the sunny L.A. beaches. Brand ambassadors helped drive traffic to the new Santa Monica shopping mall, distributing branded items and getting newsletter sign-ups . Street teams engaged with crowds and handed out thousands of branded lip balms. Beach-goers were informed of the mall’s grand opening/dining options and had a chance to enter into an iPad giveaway.

Event Marketing: Sharp MLB Stadium Events



Locations: Atlanta, GA; Chicago, IL; Miami; FL; Los Angeles and Anaheim, CA; San Francisco, CA

Attack! brand ambassadors headed to the nation’s best baseball stadiums to help promote Sharp’s newest LED LCD television sets. During each game, promotional representatives demonstrated all device capabilities and applications to interested event attendees. Brand ambassadors interacted with baseball fans and encouraged guests to learn more about Sharp products.

Street Teams: Beach Cruiser Brigade

Market: Los Angeles, CA

Attack! brand ambassadors hit the sunny streets of Santa Monica and Venice Beach to help promote the grand opening of the Santa Monica Place Mall. Each promotional staff member rode chic beach cruiser bicycles and informed passersby of the opening date of the mall.  Interested pedestrians were encouraged to sign-up for mall newsletters which also gave them the opportunity to win 1 of 10 iPad units!

Brand Ambassadors: Prince of Persia

Markets: Albuquerque, NM; Chicago, IL; Cincinnati, OH; Columbus, OH; Dallas, TX; Denver, CO; Houston, TX; Las Vegas, NV; Los Angeles, CA; Minneapolis, MN; Nashville, TN; New Orleans, LA; Sacramento, CA; San Diego, CA; San Francisco, CA; Seattle, WA

Attack! promotional models were sent to movie theaters across the US to help promote the new Prince of Persia movie. Brand Ambassadors passed out  promotional cards, giving movie-goers a chance to win free Prince of Persia premiere movie tickets. Energetic brand ambassadors encouraged theater guests to enter the online contest where every 1 in 10 participants was a winner.

SMS Projections: Downtown L.A. Art Walk

Location:  Los Angeles, CA

Attack! teamed up with Mosio, a mobile text messaging software and solutions agency, to pull off a text messaging guerrilla projections stunt in downtown Los Angeles.  Watch the video below to see the user generated banter between Paris Hilton, Mayor Antonio Villaraigossa and Kobe Bryant.  All dialogue was created by L.A. pedestrians and commuters solely through text message interaction.

Publicity Stunt: Hylands Cold and Cough

Location: Miami, FL; Los Angeles, CA; Philadelphia, PA

To promote Hylands’ Cold and Cough medicine , Attack! choreographed a fun, original dance for costumed street teams to perform in high traffic areas of three major cities. Talented brand ambassadors dressed in robes  broke out into themed dance routines to demonstrate the effectiveness of the cold remedy while team members passed out promotional samples.

To view a video of the street teams in action click here!

Outdoor Postering: F-The Recession

Location: New York City, NY; Los Angeles, CA

Chandelier Creative collaborated with the Parsons New School for Design in New York City to promote the Morgans Hotel Group during these economically challenging times. Using slogan “F*** the Recession,” the plan was to encourage risk taking as a way to combat the downturn. Attack! sent postering teams out to hundreds of locations across NYC and L.A. to place outdoor posters. In addition, Attack!’s guerrilla projectionists played the campaign’s sizzle reel in popular nightlife districts over a three-day weekend.

Buzz Marketing: Jamba Juice



Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA

Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts are continuing into the holiday season with distribution of Jamba’s Feel Good Bucks, offering consumers discounts on their favorite Jamba products and a chance to win $10,000.  Now that’s cool.