Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers toÂ line up for a chance to swing a tennis racket at the plushÂ toys (and take them home afterward!).Â The street teams helped to create a fun environment with memorable experiences and lasting positive impressions for all involved. The event spanned three days and generated immeasurable buzz for Squeeballâ€™s October 2009 release by distributing 1,000 plush toys and 1,700 flyers!