Location: New York City
Attack! teamed up with Conde Nast Bridal Media, Maybelline and Vespa for a wedding-themed publicity stunt in Manhattan. A costumed bride and groom cruised the streets of Manhattan on a spankin’ new Vespa scooter, giving out nearly 3,000 samples of Maybelline lipstick and 3,000 promotional postcards. The bride and groom, alongside a bridesmaid and a groomsman, gathered thousands of entries for a sweepstakes to win a 2008 Vespa.