Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

South Beach Wine and Food Festival: Brand Ambassadors

Attack! Brand Ambassadors took over the South Beach Wine and Food Festival for a popular cooking networks latest activation.  The event marketing involved handing out premiums, while Brand Ambassadors also engaged with festival attendees and drove traffic into the cooking demonstrations put on by some of the channel’s popular chefs!

Event Marketing: Sharp MLB Stadium Events

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Locations: Atlanta, GA; Chicago, IL; Miami; FL; Los Angeles and Anaheim, CA; San Francisco, CA

Attack! brand ambassadors headed to the nation’s best baseball stadiums to help promote Sharp’s newest LED LCD television sets. During each game, promotional representatives demonstrated all device capabilities and applications to interested event attendees. Brand ambassadors interacted with baseball fans and encouraged guests to learn more about Sharp products.

Publicity Stunt: Hylands Cold and Cough




Location: Miami, FL; Los Angeles, CA; Philadelphia, PA

To promote Hylands’ Cold and Cough medicine , Attack! choreographed a fun, original dance for costumed street teams to perform in high traffic areas of three major cities. Talented brand ambassadors dressed in robes  broke out into themed dance routines to demonstrate the effectiveness of the cold remedy while team members passed out promotional samples.

To view a video of the street teams in action click here!

Street Teams: ULTA Miami

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Location: South Beach, Miami

To celebrate the grand opening of ULTA’s Miami location, Attack! sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and 1,000 nail files were given out over the seven day execution.

Publicity Stunt: ZIG. ZAG. ZUG.

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Locations: New York, Los Angeles, San Francisco, Chicago and Miami

Attack! stage the ambient introduction of MINI Cooper‘s newest family member, the ‘Clubman,’ with a nontraditional project that generated relevant buzz and excitement surrounding the vehicle. In each city professional drivers drove three different MINI models in formation through high-impact urban areas. Attack drivers also served as brand ambassadors, handing out branded products, 500 spec sheets, and over 1,000 ‘Clubman’ focus books.

Learn more about the MINI Cooper marketing campaign.

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