Mobile Media: Mini Cooper Countryman

Locations: Los Angeles, CA; New York, NY; San Francisco, CA; Atlanta, GA; Chicago, IL; Dallas, TX

Attack! brand ambassadors visited six major markets to create buzz for the newest Mini Cooper Countryman. Professional drivers drove around in a 2011 Countryman with a real Classic Mini attached to the top!  Street teams stopped at high traffic city locations to distribute promotional giveaways and informational MINI booklets.

Publicity Stunt: ZIG. ZAG. ZUG.

Mini-Cooper-Street-Teams-Doing-Publicity-Stunt Mini-Cooper-Street-Teams-Handing-Out-Flyers

Locations: New York, Los Angeles, San Francisco, Chicago and Miami

Attack! stage the ambient introduction of MINI Cooper‘s newest family member, the ‘Clubman,’ with a nontraditional project that generated relevant buzz and excitement surrounding the vehicle. In each city professional drivers drove three different MINI models in formation through high-impact urban areas. Attack drivers also served as brand ambassadors, handing out branded products, 500 spec sheets, and over 1,000 ‘Clubman’ focus books.

Learn more about the MINI Cooper marketing campaign.

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