Hayes Valley Farm is an urban farming project in San Francisco whose mission is to serve as a community and agricultural hub for residents to connect with one another, grow their own food, and learn about sustainable ecological systems. We put the following question about how to utilize experiential marketing in promoting their events to our industry panel.
“What kind of guerrilla or experiential tactics could we use to promote Hayes Valley Farm to the local community? We′re hoping to get lots of kids to go, and being able to get more people at our events.”
Location:Â Â Boston, MA; New Orleans, LA;Â New York, NY; Washington, DC;Â Orlando, FL; Lake Buena Vista, FL; Phoenix, AZ;Â San Antonio, TX;Â Philadelphia, PA;Â San Diego, CA;Â Los Angeles, CA;Â San Francisco, CA;Â Houston, TX;Â Las Vegas, NV
Attack! deployed Brand Ambassadors to promote safety in the medical field from preventable need sticks. Outfitted in Khakis, branded T-shirts, and Ipads, the Brand AmbassadorsÂ went into action and Attack!’d. Â The Needlestick Safety Advocacy Tour visited four-teen major markets to build grass roots support for the awarenessÂ campaignÂ of improving healthcare worker safetyÂ while providing collateral, premiums, and woke up the crowd by distributing hot fresh coffee!