Street Teams: ULTA Miami

Ulta-Brand-Ambassadors-Event-Marketing

Ulta-Promotional-Models

Ulta-Promotional-Staff

Location: South Beach, Miami

To celebrate the grand opening of ULTA’s Miami location, Attack! sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and 1,000 nail files were given out over the seven day execution.

Guerilla Marketing: Vespa- Maybelline Wedding in NYC!

Conde-Nast-Maybelline-Vespa-Street-Team-MarketingConde-Nast-Maybelline-Vespa-Street-TeamsConde-Nast-Maybelline-Vespa-Promotional-Model-Street-Teams

Location: New York City
Attack!
teamed up with Conde Nast Bridal Media, Maybelline and Vespa for a wedding-themed publicity stunt in Manhattan. A costumed bride and groom cruised the streets of Manhattan on a spankin’ new Vespa scooter, giving out nearly 3,000 samples of Maybelline lipstick and 3,000 promotional postcards. The bride and groom, alongside a bridesmaid and a groomsman, gathered thousands of entries for a sweepstakes to win a 2008 Vespa.

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