Bridal Marketing: Project Bridesmaids




Location:  New York City

To raise awareness of Modern Bride’s “Out with the Old” event, Attack! sent  female brand ambassadors dressed as bridesmaids into the streets of New York.  The event, which encourages women to donate their gently used bridesmaid dresses to a worthy charity, offers attendees sneak peaks at the latest, trendsetting products and services from a variety of lifestyle and wedding brands. Attack!  teams targeted women at Herald Square, in front of Saks 5th Avenue and on Madison Avenue.  In total, 3,000 flyers were distributed and the event day saw an excellent turn-out.

Bridal Marketing: Modern Bride



Location:  Chicago, IL

Over a weekend in November, Modern Bride treated the women of Chicago to 3,000 hot pink carnations.  Attack! brand ambassadors used the flowers  to promote an upcoming “Girls Night Out” event by tagging each flower with event information.  The Attack! teams painted the town pink by targeting women  at bridal boutiques, departments stores, nail salons,  and spas.