Brand Ambassadors: Prince of Persia

Markets: Albuquerque, NM; Chicago, IL; Cincinnati, OH; Columbus, OH; Dallas, TX; Denver, CO; Houston, TX; Las Vegas, NV; Los Angeles, CA; Minneapolis, MN; Nashville, TN; New Orleans, LA; Sacramento, CA; San Diego, CA; San Francisco, CA; Seattle, WA

Attack! promotional models were sent to movie theaters across the US to help promote the new Prince of Persia movie. Brand Ambassadors passed out  promotional cards, giving movie-goers a chance to win free Prince of Persia premiere movie tickets. Energetic brand ambassadors encouraged theater guests to enter the online contest where every 1 in 10 participants was a winner.