Costumed Characters: Planters Naturally Remarkable Tour

Locations: Los Angeles, CA; Nashville, TN; Louisville, KY; Chicago, IL; New York City, NY;  Tarrytown, NY; Clifton Park, NY; Latham, NY; Stanhope, NJ; Newton, NJ;  Washington, DC; Milwaukee, WI; Boston, MA; Columbus, OH; Pittsburgh, PA; Omaha, NE; Suffolk, VA; Chicago, IL; Houston, TX; East Hanover, NJ; New Orleans, LA; Fayetteville, AR; Chicago, IL, Little Rock, AR; Ft. Smith, AR

Planters enlisted in Attack! brand ambassadors to spread the brand’s mission of providing smart snacking options through a multi-market tour of the nation.

The Naturally Remarkable Tour featured an array of consumer events from large scale activations to grassroots community events and everything in between. Attack! brand ambassadors and costumed characters created memorable brand experiences through positive consumer engagement at every touch-point. The teams distributed warmed samples of new Planters products and manned gaming stations while directing audiences to the Planters Facebook page to learn more about the tour. Naturally, most event attendees could not resist a photo opportunity with the iconic Mr. Peanut!

Multi-Market Mobile Tour: DirecTV to the Rescue!

DirectTV-Event-Marketing-Flyering DirectTV-Street-Teams-At-Marketing-Event

Locations: Los Angeles, California: Del Amo Fashion Center, Westfield Topanga Mall, Santa Monica 3rd St. Promenade and The Grove

In response to the Time Warner Cable crisis in Southern California, Attack!   conceptualized a multi market mobile tour that attracted over 15,000 visitors to promote DirecTV. The projects theme, “Let DirecTV save you from the Time Warner Cable Crisis”, drew interested consumers into DirecTV branded beach cabanas where smoothies, comfortable furnishings and knowledgeable staff were on hand.