Airport Marketing: Nestle Airport Greeters

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Nestle-Airport-Marketing-Promotional-Marketing

Location:  Los Angeles, CA; Pasadena, CA

Attack! brand ambasadors were at John Wayne Aiport and Los Angeles Intermational Airport to greet attendees of the 2009 Nestle Marketing Summit with snacks, bottled water and directions after the travelers’ flights.  The friendly and helpful teams were a welcome change to the usual baggage claim experience and succeeded in getting the visitors excited about the summit.

Check out more Nestle marketing campaigns.

Event Sampling: Coffee-mate

Coffee-Mate-Promotional-Staff-Street-Teams

Coffee-Mate-Event-Marketing-with-Costumed-Characters

Coffee-Mate-Promotional-Staff-Passing-Out-Samples

Locations: New Orleans, Atlanta, Washington D.C. and Chicago

To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle cookbooks) and live performances by Attack M.C.s, singers, and pots n’ pans percussionists.  The talented staff, all dressed in Coffee-mate chef uniforms, used AdWalker technology to distribute coupons.

For more info, click here to read the article Event Marketer magazine featured on the campaign.