Promotional Sampling: Neutrogena Beauty

Market: New York City, NY

Attack! hired energetic Brand Ambassador Models in their 20′s to sample Neutrogena products in New York City’s Times Square.  Their mission was to spread positive brand awareness amongst surrounding crowds by handing out postcard sized product samples of a new Neutrogena beauty line. In addition to sampling, the Brand Ambassadors greeted and drove people into the Times Square Walgreens location to experience an exciting in-store event.