Placemat Distribution: Nickelodeon’s ‘Story Time’

Location: New York City, NY; Northern New Jersey, NJ

Attack! teams were sent into the field to promote Nickelodeon’s live show, ‘StoryTime’, by distributing 50,000 placemats in healthy family restaurants throughout Manhattan and northern New Jersey. Restaurants received placemats in two distribution waves, and Attack! staff worked with venue managers to ensure the mats were used during targeted dates.  Thousands of East Coast families were able to read about the show while dining, giving ‘StoryTime’ valuable exposure.