Event Sampling: Coffee-mate

Coffee-Mate-Promotional-Staff-Street-Teams

Coffee-Mate-Event-Marketing-with-Costumed-Characters

Coffee-Mate-Promotional-Staff-Passing-Out-Samples

Locations: New Orleans, Atlanta, Washington D.C. and Chicago

To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle cookbooks) and live performances by Attack M.C.s, singers, and pots n’ pans percussionists.  The talented staff, all dressed in Coffee-mate chef uniforms, used AdWalker technology to distribute coupons.

For more info, click here to read the article Event Marketer magazine featured on the campaign.