Betsey Johnson: Brand Ambassadors

Location: New York City, NY

Attack! brand ambassadors set out to NYC to foster excitement and support a special in-store event featuring the renowned fashion designer Betsey Johnson.  Brand ambassadors clad in head-to-toe Betsey Johnson designs visited nearby high-traffic locations for street marketing to pass out branded flyers promoting the event. The team was able to drive awareness around the event with their unique look and exuberant presence alone!

Jamba Juice: Flash Mob

Location: New York, NYC

To help create buzz and awareness  for Jamba Juice, Attack! brand ambassadors went bananas across the busy streets of New York City.

Attack! teams of costumed characters conducted choreographed dances dressed as smoothilicious pieces of fruit at selected locations pleasantly surprising passersby.

Who can resist a flash mob of bananas dancing in sync to the Jamba Samba, especially with awesome giveaways like branded bracelets and scarves?

Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Promotional Models: Style Network Jerseylicious

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Location: Manhattan, NY

Attack! promotional models headed to the busy streets of  New York  to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!

Promotional Sampling: Neutrogena Beauty

Market: New York City, NY

Attack! hired energetic Brand Ambassador Models in their 20′s to sample Neutrogena products in New York City’s Times Square.  Their mission was to spread positive brand awareness amongst surrounding crowds by handing out postcard sized product samples of a new Neutrogena beauty line. In addition to sampling, the Brand Ambassadors greeted and drove people into the Times Square Walgreens location to experience an exciting in-store event.

Buzz Marketing: Jamba Juice

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Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA

Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts are continuing into the holiday season with distribution of Jamba’s Feel Good Bucks, offering consumers discounts on their favorite Jamba products and a chance to win $10,000.  Now that’s cool.

Costumed Sample Distribution: Lush’s Lushman Shaves the World!

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Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY

Attack! saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream.  In total, Lushman and Lush brand ambassadors distributed approximately 5,000 samples and 9,000 coupons to starstruck shoppers.

Cause Marketing: Movember Awareness

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Locations: New York City, San Diego, San Francisco, Los Angeles, Chicago

Movember, the month-long, mustache-themed annual event raising awareness and funds for prostate and testicular cancer, partnered with Attack! Marketing & Promotions to send talented and energetic staff into five U.S. cities.  At high traffic events and locations in each market,  Attack teams sported Movember branded apparel and handbags as they distributed and posted a variety of mustache stickers (branded with the Movember website), shared information on the cause, and collected email addresses of those eager to learn more about the organization.   At the end of the campaign, the street teams had distributed approximately 60,000 mo stickers.

For a slide show of some our favorite Movember photos, click here.  Be sure to check out Movember.com for information on how you can contribute to the cause.

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