Attack! promotional brand ambassadors headed out to the Hamptons and Long Island, NY to help promote Svedka Vodka’s latest drink campaign. Brand ambassadors visited local hotspots in a neon orange, Svedka Vodka wrapped truck. Street teams interacted with local residents and passed out Svedka branded giveaways to increase awareness about the popular vodka brand.
Locations: New York, NY; Chicago, IL; San Francisco, CA; Washington, DC
Attack! promotional models headed out to busy city streets in New York, Chicago, San Francisco and Washington D.C. to help promote the Men’s Wearhouse National Suit Drive.Â The suit drive collects donated dress clothes to give to those in need of formal attire. Brand ambassadors held large display posters and created buzz around the program dressed in only boxer shorts and a tie. The annual suit drive will be running throughout September with the goal of collecting 100,000 donated suits by the end of the month.
Location: New York City, NY; Chicago, IL
Attack! sent out a flash mob of â€œLost Explorersâ€ in New York and Chicago on May 18, 2010 to coincide with the launch of a popular whisky’s online scavenger hunt. Over 200 actors flooded the streets, dressed in explorer khakis and hats, asking nearby pedestrians for help with treasure maps.Â At the treasure location, Attack! bongo drummers filled the air with percussion beats leading up to the big treasure â€œexcavationâ€ that captured nearby attention and crafted much public buzz for the online scavenger hunt campaign.
Location: New York City, NY; Northern New Jersey, NJ
Attack! teams were sent into the field to promote Nickelodeon’s live show, ‘StoryTime’, by distributing 50,000 placemats in healthy family restaurants throughout Manhattan and northern New Jersey. Restaurants received placemats in two distribution waves, and Attack! staff worked with venue managers to ensure the mats were used during targeted dates.Â Thousands of East Coast families were able to read about the show while dining, giving ‘StoryTime’ valuable exposure.
Attack! sent street teams into the streets of NYC to promote CityMint’s new iPhone application, which allows users to view menus from local restaurants and place take-out/delivery orders without making a phone call.Â Street teams visited two populated areas of the city to increase CityMint awarenessÂ with the tagline “NYC’s most popular iPhone app.”Â Over 2,000 flyers were distributed at each location.
Chandelier Creative collaborated with the Parsons New School for Design in New York City to promote the Morgans Hotel Group during these economically challenging times. Using slogan “F*** the Recession,” the plan was to encourage risk taking as a way to combat the downturn. Attack! sent postering teams out to hundreds of locations across NYC and L.A. to place outdoor posters. In addition, Attack!’s guerrilla projectionists played the campaign’s sizzle reel in popular nightlife districts over a three-day weekend.
The classic apparel brand Original Penguin opened a new retail location in SoHo, and handsome Attack! brand ambassadors were on-hand to help celebrate. Two brand ambassadors manned branded Italian Ice Carts in the store’s trendy neighborhood, sharing the refreshing iced treats with passersby. Each treat was given alongside a promotional card, redeemable at the new Original Penguin store. The carts served close to 2,500 servings over the four-day execution.
Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents.Â The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.
For five nights,Â Attack! ‘s professional guerrilla projectionists visited high traffic locations to project a looping video of Red Bull’s soccer team, the New York Red Bulls.Â The projections ran for four hours each night, informing thousands of the upcoming Major League Soccer season-opener and gaining countless brand impressions for both the team and the energy drink.
To raise awareness of Modern Bride’s “Out with the Old” event, Attack! sentÂ female brand ambassadors dressed as bridesmaids into the streets of New York.Â The event, which encourages women to donate their gently used bridesmaid dresses to a worthy charity, offers attendees sneak peaks at the latest, trendsetting products and services from a variety of lifestyle and wedding brands. Attack!Â teams targeted women at Herald Square, in front of Saks 5th Avenue and on Madison Avenue.Â In total, 3,000 flyers were distributed and the event day saw an excellent turn-out.