Promotional Marketing: NYC Nissan Marathon

Location: New York, NY

Days before the famous NYC Marathon, energetic Attack! brand ambassadors descended into the streets of the Big Apple to promote Nissan’s new electric car: The Leaf.  Brand ambassadors toured Manhattan and the outer boroughs in a branded Nissan Leaf while  street teams distributed various swag items to interested pedestrians. During the event, Attack! street teams also helped spread the word about the upcoming ING Marathon being held in the city.

Experiential Marketing: Chegg Textbook Rentals

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Chegg-Brand-Ambassadors-College-CampusCollege-Activation-Chegg-Book-Rental

Locations: Fullerton, CA (Fullerton College); Tucson, AZ (University of Arizona), Fresno, CA (Cal State Fresno), Villanova, PA (Villanova University), Reno, NV (University of Nevada Reno), Long Beach, CA (Cal State University Long Beach),; San Marcos, CA (CSU San Marcos), Chico, CA (Cal State Chico)

Attack! college-activation brand ambassadors headed to a west coast college campuses to help promote Chegg’s book rental program. Promotional spokesmodels interacted with students at Chegg kiosks placed in university bookstores.  Interested students were encouraged to sign-up for the program on multimedia platforms available at each service station.