Holiday Sampling: Safeway’s O Organics



Location:  San Francisco, CA

Attack! was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives.  Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink,  sampling O Organics products for two consecutive weekends.  Attack teams raised awareness and built interest and excitement for the line of organic food by distributing 4,000  brownies, 2,000 mini boxes of raisins, 4,000 juice pouches, and an infinite amount of seasonal cheer!