Online Marketing: BBC DanceWars takes it to the ‘Net

Attack! built a non-traditional online campaign for the British Broadcasting Corporation’s (BBC) newest primetime ABC show, Dance War: Bruno versus Carrie Ann. Attack! helped increase exposure and excitement surrounding the show by infiltrating key social networking sites, blogs, message boards and consumer boards. Concentrated efforts were made to contact online influencers, including bloggers and message board administrators, to provide them with Dance War information, links, multimedia and swag.


Viral Marketing: Gwen Stefani’s Viral Video


Location: The World Wide Web

To promote Gwen Stefani’s Sweet Escape album, Attack! promoted a Verizon viral video to drive traffic to the ‘It’s a Wonderful Life’ website. The videos were viewed 1.3 million times, featured on 58 websites, mentioned in over 60 blogs and ranked #9 in favorite videos on YouTube for that day!

Learn more about the Gwen Stefani marketing campaign.