Attack! photographers and brand ambassadors visited popular mall destinations during the holidays to raise awareness for Citibank and Toys-for-Tots. Enthusiastic brand ambassadors interacted with shoppers and encouraged passers to take a free holiday photo with their families. Participants were then directed to a website where they could download their photos online. For each photo taken, Citibank would donate $10 to the Toys-for-Tots foundation. Promotional teams also distributed canvas Citibank totes and hand-warmers to shoppers during the event.