Costumed Characters: Planters Naturally Remarkable Tour

Locations: Los Angeles, CA; Nashville, TN; Louisville, KY; Chicago, IL; New York City, NY;  Tarrytown, NY; Clifton Park, NY; Latham, NY; Stanhope, NJ; Newton, NJ;  Washington, DC; Milwaukee, WI; Boston, MA; Columbus, OH; Pittsburgh, PA; Omaha, NE; Suffolk, VA; Chicago, IL; Houston, TX; East Hanover, NJ; New Orleans, LA; Fayetteville, AR; Chicago, IL, Little Rock, AR; Ft. Smith, AR

Planters enlisted in Attack! brand ambassadors to spread the brand’s mission of providing smart snacking options through a multi-market tour of the nation.

The Naturally Remarkable Tour featured an array of consumer events from large scale activations to grassroots community events and everything in between. Attack! brand ambassadors and costumed characters created memorable brand experiences through positive consumer engagement at every touch-point. The teams distributed warmed samples of new Planters products and manned gaming stations while directing audiences to the Planters Facebook page to learn more about the tour. Naturally, most event attendees could not resist a photo opportunity with the iconic Mr. Peanut!

Costumed Character: Mr. Peanut


Costumed-Character-Mr-PeanutLocation: Washington, D.C.

Professional Attack! brand ambassadors visited the Corp’s Network’s annual conference to help promote Planter’s partnership with the organization. A costumed brand ambassadors dressed as Planter’s signature mascot, Mr. Peanut, posed for photos with event attendees. Promotional Planter’s giveaways were distributed to all conference guests.