Event Sampling: Popchips Tailgate

popchips-promotional-staff-and-brand-ambassadors-at-tailgate

popchips-event-marketing-sampling

popchips-promotional-models-and-staffing

popchips-sampling-street-teams

Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR

To build brand brand awareness for Popchips, Attack! sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and children.  Rain or shine, the talented staff (equipped with Popchip branded bags and hats) enthusiastically engaged patrons, chatting up even the marching band!

Guerrilla Marketing and Premium Sampling: Popchips at Nike’s Human Race

PopChips-Marketing-in-Los Angeles

PopChips-Marketing-Event-Samplings-in-Los-Angeles

Location: Los Angeles, CA

The thousands that gathered at Nike’s Human Race this year were treated to a visit by the increasingly renowned popchips street team. Attack! gathered L.A.’s best and brightest to represent popchips at the world famous race. Racers were treated to a pre-race show that featured some of the area’s best “pop ‘n’ lockers”. All dancers wore popchips attire and performed alongside a team of energetic staff distributing bags of the product to hungry racers, both pre and post event. Take a peek at the video below to see a truly innovative and wildly successful sampling program.

[dailymotion id=x73iyt]