Street Teams: Battle of the Bands


Locations: Athens, GA, Ft. Worth, TX, Birmingham, AL, Greenville, SC, Reno, NV, Riverside, CA, Madison, WI, St. Paul, MN, St. Louis, MO, Knoxville, TN, Worcester, MA, Grand Rapids, MI, Denton, TX, Madison, WI

Attack! brand ambassadors executed a nationwide guerrilla marketing campaign to promote Charter Communications Inc.’s online battle -of -the -bands contest –Charter Center Stage. Nightlife street teams drove contest registrations by distributing promotional flyers at numerous music venues, festivals, and events popular with local musical artists. Mobile billboards and thousands of posters were also used to increase awareness around the free Charter Center Stage Concert in which the online contest winner opened for Panic! At the Disco, Fitz and the Tantrums and Plain White T’s!

Outdoor Postering: F-The Recession



Location: New York City, NY; Los Angeles, CA

Chandelier Creative collaborated with the Parsons New School for Design in New York City to promote the Morgans Hotel Group during these economically challenging times. Using slogan “F*** the Recession,” the plan was to encourage risk taking as a way to combat the downturn. Attack! sent postering teams out to hundreds of locations across NYC and L.A. to place outdoor posters. In addition, Attack!’s guerrilla projectionists played the campaign’s sizzle reel in popular nightlife districts over a three-day weekend.

Film Release Promotion: The Last International Playboy

International-Playboy-Street-Teams-Flyering

International-Playboy-Promotion-Agency-Postering

International-Playboy-Street-Team-Flyering

Locations: Seattle and Boston

Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy.  Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date.  In addition to posters, the teams distributed postcards and directed consumers to the film’s interactive website.

Buzz Marketing: NBA Live 2009

NBA-Live-2009-Promotional-Postering-Street-Teams

NBA-Live-2009-Street-Teams-Passing-Out-Fliers

Locations:  Sacramento, San Francisco, Indianapolis, Minneapolis, Philadelphia, Washington DC, Chicago, Phoenix, Boston, Culver City, New York

To create buzz for the 2009 NBA Live Challenge Events, Attack! brand ambassadors took it to the streets and passed out flyers in 11 different cities.  Brand ambassadors also posted posters on college campuses, in malls and at various hot spots around town.  The street marketing initiative brought fans and players out to the NBA Live Challenge games in record numbers.  Over 10,000 flyers and 2,000 posters were distributed!

College Marketing: DarkWatch: Campus Infiltration

Darkwatch-Stenciling-by-Street-Team-Promotional-Staff

Locations: Over 20 college campus

To promote the new video game ‘DarkWatch‘, Attack! executed a college campus marketing campaign that included static stickering, postering and over 2,000 sidewalk stencils! On-campus launch parties hosted by spokesmodels and emcees drew throngs of students in to play the game and compete for game consoles.

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