Location: San Francisco, California (Outside Lands Music and Arts Festival, The Castro District, Union Square and Fisherman’s Wharf)
Windows Vista and Dell Computers partnered with Product (RED) to bring a socially conscious new laptop to the market. To educate consumers on the product and program (which donates a portion of their proceeds to the Global Fund), Attack! staff were sent out into the streets of San Francisco for a four day program of engaging flyering. The staff went beyond your typical touch-and- go flyering methods, and instead interacted with city-goers in a way that left a lasting impression. Brand ambassadors received training prior to execution, and were able to effectively communicate key speaking points on the product. To compliment the flyering, a guerilla projection van projected info on the program onto various high visibility walls in the city. In total, over 15,000 flyers were distributed!