We pour a little Licor — via brand ambassador activation

Markets: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! splashed into bars and clubs all across the country to launch the popular Spanish spirit Licour 43.  A sweet, light-bodied yellow liquor that’s enormously popular elsewhere, its heritage actually dates back to the days of the Roman Empire, and we leveraged that heritage as part of the brand story we articulated as part of the sampling engagement.

Attack! contemporized the brand for American audiences by deploying brand ambassadors using iPads, branded event apparel and more to get the product in front of patrons, and drive on-prem and off-prem trial.  Our brand ambassadors and the targeted venues were carefully chosen to provide the right lifestyle matchups, and give Licour 43 the right kind of brand-appropriate exposure with the right segment.

Hypnotic-Harmonie: Promotional Models


Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

Corn Nuts UFC Sampling: Brand Ambassadors

Location: Las Vegas, NV

Attack! Brand Ambassadors attended Final Four events in Las Vegas and had a ton of fun giving out samples of Corn Nuts to people.  Some have never heard of the brand, and others had a chance to try new flavors.  The promotional events were a success, everyone was in love and couldn’t stop munching!

Auction.com: Brand Ambassadors

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Going once! Going Twice!

Attack! sent Brand Ambassadors to courthouses around the country to attended auctions for street marketing where they were able to meet and engage with consumers.  People in attendance received promotional materials for a popular auction site and gained more information from knowledgeable  brand ambassadors!

Assassins Creed Revelations: Brand Ambassadors

Locations: Bel Air, MD;  Levittown, NY;  Langhorne, PA;  Waukesha, WI;  Livonia, MI;  Carteret, NJ;  Florissant, MO;  Tempe, AZ;  San Fransisco, CA;  Seattle, WA

Brand Ambassadors acted as night owls as they took over competitors midnight launch events at a popular gaming store to generate buzz and pre-order roll overs for the unreleased Assassins Creed Revelations!  At the promotional events, Brand Ambassadors were able to have one on one interaction with excited gamers and provide them with rave cards and branded pint glasses.  10 markets were visited nationwide and a total of 3,409 pre-orders were sold!

For more information Brand Ambassadors!

Buick Ride and Drive: Brand Ambassadors

Location: Phoenix, AZ; Miami, FL

Attack! Brand Ambassadors in connection with Buick ran a series of Ride and Drive events in numerous cities to promote the launch of their new line and to encourage a large amount of test drives.  For these promotional events,Brand Ambassadors played the important role of “side-seat drivers” and also handed out various promotional items to eager Buick car enthusiasts.

[Photo Courtesy of www.buick.com]

Canon at Sundance Film Festival: Brand ambassadors

Location: Park City, UT

Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Still’!  These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.  Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.  We rate these Attack!ers two thumbs up!

[Photo courtesy of www.canon.com]

Echo SmartPen: Brand Ambassadors

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Locations: Phoenix, AZ; Los Angeles, CA; Orange County, CA; San Diego, CA; San Francisco, CA; San Jose, CA; Denver, CO; Miami, FL; Ft. Lauderdale, FL; Orlando, FL; Atlanta, GA; Boston, MA; Minneapolis, MN; Newark, NJ; Las Vegas, NV; New York, NY; Dallas, TX; Houston, TX

Attack! Brand Ambassadors showed up at malls across the country to demonstrate the new innovation to note taking, and branding the Echo SmartPen.

These tech savvy ambassadors set up inside Brookstone stores and demonstrated the product to eager holiday shoppers hoping to snag last minute gifts (or keep for themselves).  Shoppers also had the chance to try the awesome new Echo SmartPen’s themselves!

T-Mobile “Find the Elf”: Brand Ambassadors

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The promotional event was made of extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!

Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.