Street Teams: Battle of the Bands


Locations: Athens, GA, Ft. Worth, TX, Birmingham, AL, Greenville, SC, Reno, NV, Riverside, CA, Madison, WI, St. Paul, MN, St. Louis, MO, Knoxville, TN, Worcester, MA, Grand Rapids, MI, Denton, TX, Madison, WI

Attack! brand ambassadors executed a nationwide guerrilla marketing campaign to promote Charter Communications Inc.’s online battle -of -the -bands contest –Charter Center Stage. Nightlife street teams drove contest registrations by distributing promotional flyers at numerous music venues, festivals, and events popular with local musical artists. Mobile billboards and thousands of posters were also used to increase awareness around the free Charter Center Stage Concert in which the online contest winner opened for Panic! At the Disco, Fitz and the Tantrums and Plain White T’s!