Location: New York, NYC
Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. This promotional event involved costumedÂ zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jacksonâ€™s â€œThrillerâ€.
A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very â€œlokoâ€ Halloween night.
Check out the video from the night here!